Gillette has always been a company that encourages men to be their best. It is not
just a philosophy that we propagate, but rather a feeling that runs through the
veins of every individual that works here and even extends to those who purchase
Recently as a brand, we decided to take a strong stance to actively challenge stereotypes
and expectations of what it means to be a man. And this goes beyond just talking
about it, but rather actively reaching out to the community, educating people and
We will leave no stone unturned to showcase our commitment towards #ShavingStereotypes
and building a positive, attainable, inclusive and healthy version of what it means
to be a man.
After the success of The Barbershop Girls, we bring you another story of a brave
soldier, that breaks the stereotypes built around men.
It’s the story of Lt Col Manoj Kumar Sinha SM (Retd), son of Airforce veteran Biswanath
Sinha. As a child, he was told that tears are a sign of weakness. He grew up believing
that being tough and strong meant, hiding your emotions.
On 31st May 2000, In the line of duty, a bullet tore through Mr. Manoj Kumar’s jaw.
Throughout his recovery, he was constantly fighting a war, a war with his own emotions.
Even though he was in severe pain, he didn’t want to shed a tear and let his father
down. He wanted to put on a brave face and prove that he is a man.
But to his surprise, his father didn’t ask him to wipe his tears off. He did something
completely unexpected. For the first time, Biswanath Sinha broke down in front of
his son. He was man enough to admit the mistakes he made in his son’s upbringing.
Together they realized that showing your emotions doesn’t make you less of a man.
Raising a strong boy also meant telling him, that it was okay for him to cry.
The Colonels pain revealed the best in him, making him a better version of himself.
He came out of the hospital tougher and stronger. #ManEnough to show his pain and
stronger for expressing everything he felt.
This story became the inspiration of Gillette Mach 3 Achievers Academy, which aims
to help the largest workforce in the world by teaching them the soft skills that
will help them achieve their professional goals.
This year, Gillette will reach 2 million young students across the country with
a power-packed program that includes a module on mental strength and sparks the
conversation around how it is ok for men to cry, and that showing emotion only makes
The Achievers Academy is Gillette’s heart-felt contribution towards grooming the
'Men of Tomorrow'.